Should ecommerce brands move early on ChatGPT ads?
Published as: ChatGPT Launches Paid Ads! First Mover Advantage for Ecom Brands
The short answer
Jimmy's view is yes, because the first mover window closes as soon as larger advertisers adapt. The more useful number in this episode is the gap between stores: one client takes 5% of its traffic from ChatGPT while another, running generic descriptions, got six visits in 90 days.