What does Google's AI Business Agent mean for your product descriptions?
Published as: Google's New AI Business Agent Changes Everything for Ecommerce
The short answer
The agent answers customer questions and recommends products on your behalf, and it can only work from what you have written. Jimmy's client data shows AI Search going from 0.5% of revenue at the start of 2025 to between 5 and 10% for some stores, and the ones getting that traffic wrote their own descriptions rather than using the manufacturer's.