What we actually use.

Rank tracking, site audits and AI Search visibility.

Charles switched to it on air in EMC #22, after Semrush put its price up again. The AI Search tracking is the part that actually changed the workflow.

Impressions, clicks and query data straight from Google.

Free, and still the only first-party source of what Google thinks your pages are about.

Search, Shopping and Performance Max.

Jimmy has run ecommerce accounts on it for over a decade. Most of the paid half of this show is about what it does and does not do well.

Recording, editing, hosting and syndication.

The show is recorded, hosted and distributed on it. Every episode you can see on this site came out of Riverside, transcripts included.

Writing, analysis and building internal tools.

Covered across several episodes, including why it beats ChatGPT for marketing work and what building your own skills actually gets you.