Why do generic keywords cost you money?
Published as: Stop Chasing Generic Keywords (Search Intent Strategy Explained)
The short answer
Generic terms catch people researching and specific terms catch people ready to buy, and most stores spend against the first while hoping for the second. Charles uses budget first aid kits against premium MOLLE hiking kits to show the difference, and answers the SEO is dead line with data showing Google still drives over 95% of organic traffic.