Are Blogs Still Relevant for Ecommerce Stores in 2026?
Transcript
Charles Travers: Hey guys, welcome back to another episode of E commerce marketing chats with myself Charles and Jimmy. Jimmy, what’s going on, mate? How’s the start of your week been?
Jimmy Dalgleish: Another busy week of e-com. I had a we haven’t spoken about red flags for agencies for a while, but I had someone that I was mentoring and found out that their whole ad account was completely owned by the agency. so they’ve been spending like 50k a month in there and they don’t actually own the ad account. so if you are listening to this just a huge red flag. If you don’t own your own ad account, you’re going to be in for a world of hurt whenever that relationship comes to an end. And it’s not a matter of if usually it’s a matter of when. So yeah, maybe just a quick little tip there for everyone before we jump in today’s kind of topic. yeah, own your own assets in your e-commerce marketing world. Don’t let any agency own any of the assets that you are looking to run things from. So yeah, little one for this week. I hadn’t I haven’t seen anything like that pop up for a while. So I don’t know if it’s because I’m just the industry’s improving as a whole, which I think it is. Like people are becoming more educated, business owners are becoming more educated. But unfortunately, things like that are still kind of slipping through and agencies are are holding marketing assets hostage, basically. So clients find it much harder to move or leave. But yeah, it’s kind of
Charles Travers: Mm.
Jimmy Dalgleish: been the the main thing that I’ve noticed this week. But yeah, Charles, do you want to kind of Well what’s news in your world and you can kinda introduce the topic that we’re gonna cover in today’s episode.
Charles Travers: Yeah, no, I think obviously just touching on what you just mentioned, Jimmy, I I seen it a little bit with in the kind of web design space as well, where the the this will kind of rent the website. So the the client actually technically thinks they’re paying and owning a website when in fact actually they’re just effectively renting it off someone else. I d yeah, I’m exactly the same. I just it’s just shady. Like and you should anytime Or any tools that I’m setting up for any campaigns that I’m running for my SEO clients, yeah, I’m I’m saying to them, look, I can set this up for you. or the preference would be for you to set it up and give me access. You know, that should be the best way to do it. I think when clients don’t have access to the tools or platforms, like you said, if that relationship parts ways, it just becomes messy and then you’re having to chase the agency for the details and yeah. So I think yeah I did read your post, Jimmy, on LinkedIn about that. yeah. No, I think it happens unfortunately still.
Jimmy Dalgleish: it I was I I haven’t posted on LinkedIn in so long, but it’s just like I made me so mad because it like it falls a bit on the business owner as well. Like you need to read the and understand the agreements that you’re getting yourself into. But I’m like, I thought this I thought this crap was done, like agencies like doing this to clients. But apparently it’s still alive and well in some circles. So yeah, the more we can educate people and stamp it out, the better for for business owners. So
Charles Travers: Yeah, for sure. Cool. Well, and we’ll get into it today. So the main topic we want to talk about today is is writing blogs for your e-commerce store actually worth it, you know, in 2026, in the year 2026. And moving on, obviously, we’re coming towards we’re in the final final stretch, aren’t we? Last quarter of 2026. So is it actually worth doing leading into the future as well? you know, we’ve both got A good amount of experience helping clients with writing optimized SEO blogs. and I think it’ll be a kind of good conversation to have. Jimmy, let’s let’s start with you first. I know that you’ve you were working with one or two clients, particularly where you were kind of overseeing a lot of different marketing areas, of one of which was blogs. take us through your kind of experience of creating blogs for clients. kind of what what results you’ve seen and what you think in terms of blogs moving forward for if you if you’re running an e-commerce store. Do they help or not, basically?
Jimmy Dalgleish: Yeah, sure. Yeah, sure. So well, basically when when I started doing it, the there there’s a few there’s a few important things when you write blogs. Like because what I what I was seeing is people just writing blogs on what they wanted to write about. They weren’t doing the actual research about where the search volume actually is or trending topics at the moment. And I think a lot of A lot of businesses were just writing blogs and and not getting any traffic and they’re like, this doesn’t work anymore. But the the thing was when when I found some trends, for example, I listen to a lot of podcasts. And when the particular podcast mentions the product or the service that we offer, I write a blog about that podcast, especially the ones that are getting millions of views. So What I find podcasts are really good at, they’re really good at getting an audience to listen to their podcasts. They’re not really good at ranking that podcast organically in Google. So if you can if you can chat about that or chat about what was discussed in there and then highlight the products that you have that kind of reflect whatever was discussed in that podcast, it’s a it’s an interesting strategy to build. So I’ve tested a lot of that. My strategy has changed a A bit too. So I used to use an app called Bloggle, and it was about 60 months $60 a month on Shopify. So it it’s it’s an expensive little app, but I found that Flawed is so much better at formatting the blogs now than what that app is. And that app and the writing the blog was easy. The formatting of it took so long, but Flawed has well and truly taken over that formatting side. And I am actually creating kind of the blogs in Claude now. a lot of mine and and I I will probably touch on this a little bit more too, like AI content versus human written. Mine is AI written, human edited. So it is not all AI. And I’ve usually done the subheadings that I want the article to talk about. So I know exactly kind of what I wanted to talk about. And then I’m like, okay, write the blog article on this. these are all the subheadings that I need you to cover because it’s usually covered the keyword research that I’ve done. But you can get AI to do the keyword research too. But sometimes you want the blog article to be really specific around a particular, a particular thing. so and I’ve got I’ve got four blogs for the clients that I do the blog on that are getting more traffic than their homepage. so But I there’s a little kind of there’s a little kind of hack that I found too. If you’ve got a blog that’s doing really well and you can somehow link it up to create a collection of products around that blog, I find that the collections like pretty quickly outrank the blogs. so I’m like it’s almost like a two step process for me. So For example, if I’ve if I’ve found if I’ve found an influencer or someone like that that’s talking about the product or service that my client has and I’ve written a blog about that, and then that blog has got a lot of traction, I found I can get even more traffic by creating a collection around im influencer recommends blah, blah, blah, and then adding those products to the collection. So I found one. You definitely can get traffic from blogs still. Even in 2026, there’s a really good method for getting traffic. But then I’m finding I can compound it then once I’ve found a blog that’s winning. I create a collection around that. And The way that I can tell that the blog’s winning is using using the Google Search Console going into the performance report and it will tell me where my organic traffic is coming from and what pages it’s going to. So yeah, it’s a little tip and little hack that I use. If you’ve got a good blog post and there’s a way that you can convert it into a collection page, products, you can drive like more traffic for a a search term that you’re already getting traffic from. and I’m finding that the In my case anyway, the collection pages end up outranking the blog posts.
Charles Travers: Interesting. Interesting. And you I take it you you interlink you link from the blog post to the collection in order or do you Yeah, okay.
Jimmy Dalgleish: I haven’t in a lot of them. I ha I haven’t in a lot of them actually, but I probably I probably need to. I I haven’t done enough on the internal linking side. I yeah, literally my strategy’s just been simple. Like if the blog post is getting traffic, I haven’t done any internal linking. I’ve just created a collection page around the same topic with the different headline and and
Charles Travers: Interesting.
Jimmy Dalgleish: it’s just a product page. So sorry, just a collection page.
Charles Travers: Yeah, I know I know that worked. Yeah, for sure. I I know that works as actually I was I was checking some of the data for one of my clients the other day and we’d created so for every kind of main collection they had, we try and build a blog post related to that.
Jimmy Dalgleish: so you’ve done it the other way. Yeah, yeah.
Charles Travers: Yeah, so yeah, exactly. We’ve done it the other way around. And what
Jimmy Dalgleish: Yeah.
Charles Travers: I noticed was for one particular Keyword phrase related to the the product category. We were showing up the blog in the cited in the AI overview section of Google search. So you know they’ve you’ve got like one or
Jimmy Dalgleish: Mm-hmm.
Charles Travers: two links on the kind of right hand side. In the middle, in the center, you’ve got the AI overview, usually a description, but on the right, you’ve got a few links that are cited. So we were showing up for the blog there, and then we were number one, one of the number one blue link. For their collection page. So we’re effectively building
Jimmy Dalgleish: Interesting. Yeah.
Charles Travers: that double real estate, which was nice. yeah, no, that’s I think you know, I I’m applying a similar principle to to kind of how I’m doing things as well with regards to you know, human sorry, AI written, but then human edited, mostly have built a system within clawed code. and Yeah, I every client’s slightly different, but what I’ve also do now is I I design the blog within Claude Code. It gives me the the the soul the page source code and then I just input it into the that kind of the code section of of the blog, the Shopify blog, and then it just creates me a nicely designed blog with everything that I need. and that just saves a lot of time as well. in terms of kind of playing around, like you said, using various Shopify apps previously, whereas now I think a lot of the design and formatting work can be done within within Claude Code. that saved me a lot of time. Yeah.
Jimmy Dalgleish: a hundred percent. I think I think the design the design element is there. It never used to be, but it it’s got to a point now where it’s fantastic. And I think even before this call, Charles, I showed you a website that I built last night that took me about half an hour and I was like, fire out, like this is amazing. Because
Charles Travers: no.
Jimmy Dalgleish: my my my problem is I’m a I’m a domain hoarder, right? I probably own about 95 different domains. And I guess I
Charles Travers: Wow. I thought I had a lot.
Jimmy Dalgleish: Yeah. I g I checked it last night ’cause actually like this is kind of a trending thing in Australia because apparently they’re thinking about forcing people to register the bus register a business name under the domains that they’re own for the dot com
Charles Travers: Alright.
Jimmy Dalgleish: dot iu. And if you don’t have it, then you’re gonna have to basically pay for a additional business name. So You can have that domain. I’m like, this is just more red tape that we don’t need. But it also got me thinking, like, well, I’ve got 95 domain names. I’m not registering 95 different businesses. And a lot of the time I’ll it buy a domain name for a project that I’m wanting to work on, just so I’ve got it covered, or so it’s there. So I’m hoping that doesn’t come in. but we’ll see what happens. But yeah, on the on the organic side. For the blogs too, I remember showing a student how I was doing blogs, and they went and built an automated system based on the keyword research that I showed them and everything. And their their clawed skill that they built out does all the research, it writes a blog, it formats it for them, and it’s sitting in their drafts on Monday every week. The new blog that it’s just written out, and he just proofreads it, changes a little bit, hits publish. So he’s got a he’s got a new blog running every every single week that he has very minimal input in. but he’s trained it on what to write on, what to search for for the the keyword research, how the blog should be formatted, making sure that it’s got commercial intent, which is important. because I always say if there’s not a product, if there’s not a product featured in your blog, you might have a different opinion on this, Charles, but me being direct performance marketer, if there’s not a if there’s not a product featured in your blog that people can buy directly from that blog, my a lot of my thinking is what’s the point of the blog? Unless even if it’s a blog about educating people, the top of funnel traffic, still give them the option to purchase if the if the product product is relevant. So I think a lot of the blogs that I will actually I shouldn’t even say a lot, all of them that I write have like product in mind. and I want to get sales from that blog. I think for example like even I remember this is a while ago now, but I remember an e-commerce store. I can’t remember what it was, but let’s just use this as an example. Like they’re in they’re in the food niche and they’d written something about you know, how to get free popcorn at the movie theaters, for example. And like that blog was getting so much traffic, but it wasn’t relevant to anything that they sold ever. I was like, okay, this this is great that you’re getting all like all this organic traffic, but it’s it’s useless. Like it’s completely
Charles Travers: Yeah. Yeah.
Jimmy Dalgleish: useless. So there there’s a big difference between increasing your organic traffic and increasing your organic traffic that’s gonna lead to sales.
Charles Travers: Absolutely. I couldn’t agree more, Jimmy. I think you know, at the end of the day, traffic alone is just a vanity metric. If it doesn’t impact
Jimmy Dalgleish: Mm. Hey, Greg.
Charles Travers: or or have an impact on on revenue and sales, then yeah, kind of what’s the point? and I do think we have you yeah. Brands have to be conscious of that, especially if they’re working with, you know, an SEO provider and they’re like, we’ve increased your traffic.
Jimmy Dalgleish: Yeah.
Charles Travers: You need to be looking at like, okay, did that actually impact on revenue and sales? Because if it’s just a lot of top of the funnel informational keywords that you’re ranking for and driving traffic to from, and also being cited as well. Because one thing I’ve noticed as well is blogs can be very good for getting cited in like the AI overview section on Chat GPT. But we do need to question, well, okay, that’s great. Building the visibility, maybe you get a little bit of brand visibility because of it. But did that actually equate to anything tangible in terms of you know sales revenue for the business? so there needs to be some more strategy behind it, like you said, trying to create a blog that naturally leads into them either Clicking onto one of the other pages on your site, whether it’s your collection or your product pages and and purchase purchasing your products basically. So I think it’s particularly important. And it’s I’m the same, Jimmy. It’s a strategy that I apply it as well. Now I’m looking at it. There are, don’t get me wrong, there are some in some situations where I’m like, okay, like for example, with one of my clients, they they do a lot of YouTube videos. And it’s a lot of they’re in the kind of automotive off-road vehicles. They sell those kind of parts of of of a certain truck. And they do like adventure videos on YouTube. And like what we do is we turn those YouTube videos into blogs. It’s more additional content. We can sometimes weave in if they’re talking about certain parts. like on how they built the truck and then they took it off-road and drove it in the desert somewhere. Like we can sometimes weave in, but maybe those won’t convert as well. But they’re I see them as good brand authority building because you’re you’re telling Google,
Jimmy Dalgleish: Yeah, building your audience.
Charles Travers: yeah, and you’re building relevance around particular topics. So Google sees you as the authority and then they are going to able to establish, okay, we’re also they’re They know this particular market and industry. So we’re now going to rank you for more commercial terms and we’re going to rank you for your collection pages, assuming that they’re properly optimized as well.
Jimmy Dalgleish: Yeah. It it reminds it reminds me a little bit when we had when we had Hirsch on Charles. So he runs a company called Opti Venture and they’ve got a supplement basically for outdoor adventurers and hikers, but like they might have a really good post on like the top ten outdoor hiking adventures around the world. But I still think I still think it in that post they should highlight their product for, you know, hikers. So yeah.
Charles Travers: Agree, yeah. Yeah. Yeah, you could even even if you’re doing Saturn.
Jimmy Dalgleish: But I can s I can see what you mean about it not being about the product, but about something adjacent that but yeah, it’s still I think the important bit of what you just mentioned is it’s still highly relevant to the audience that would purchase from you.
Charles Travers: Exactly. Exactly. yeah, I think one thing that I would say that’s working well that I’m finding at the moment is and this kind of this may only work well if you are selling if you’re maybe a drop shipping store and you’re selling products from different brands is like best of roundup posts. So like you know, the top ten best. suppl magnesium supplements or what and you’re you’re effectively can then showcase the different brands that you’re selling for that particular product category. I’m finding they’re doing really well certainly for getting cited in in AI and AI platforms.
Jimmy Dalgleish: Okay, interesting. Yeah.
Charles Travers: They seem to be the biggest driver. Yeah. But obviously it’s a little bit more challenging if you’re selling you know, a single product that you own or or even, you know, if like a best roundup of all of your own brand products. Probably doesn’t work as well. I don’t know. I haven’t tested it, but
Jimmy Dalgleish: A qu I had a question actually. This is a little bit off the blog topic, so we’ll swing straight back to it after this. But two accounts are started recently. Once the ads are started, the organic traffic has dropped off considerably. how can how can a business identify where the drop has come from organically if they don’t have like a just let’s just imagine because they don’t. well I didn’t either, not not doing the SEO for them, but Where can they if they don’t have like keyword ranking tools already assigned on their account, like what’s the best way to identify, I guess, where kind of the drop of organic traffic has come from specifically? If it is a r if it is a ranking issue or or if it’s happening, is it would they just go to Google Search Console or do you have other strategies to kind of identify where or what might have happened on the organic side? Because I know even though I started ads at this around there. I know they changed a lot on the website too. So it could have been could have been something something else as well. But yeah, we if it I think it’s happened to for a little bit of business owners lately and it might be because of AI overviews or not getting the organic traffic through or whatnot. But like if you’re trying to identify where kind of a significant drop in organic traffic came from, where you started.
Charles Travers: Yeah, I’m I’m absolutely looking at Google Search Console. That’s usually the first point of call. I would be then delving in on a page and keyword level to see okay, what’s dropped off. So I’m looking at the comparison feature and maybe
Jimmy Dalgleish: Okay.
Charles Travers: comparing the last three months from the the previous three months, but I’m also looking year on year because of With e-commerce stores, obviously there’s some seasonality to it as well. So I want to see actually, is this just a seasonal trend or is this actually a drop off in rankings specifically? and then from there, you know, it’s identifying well, okay, what pages have dropped off. typically, if you’re seeing a big drop off, it’s because one of your top performing Keywords that’s driving a lot of clicks or group of keywords has dropped significantly in terms of rankings. and therefore we need to, you know, address that. one thing I would say from an SEO perspective is focus fundamentally on your collections, first and foremost. Those typically drive the most commercial traffic. And get those optimized and continuously look to see what you can do to improve those pages. Because you know, sometimes a home page can drive a good amount of traffic, but it’s typically a lot of branded searches. And with your products, you there might be the odd product that gets a lot of clicks, but on average, typically collection pages drive the most volume of relevant traffic to. e commerce stores in my experience. So yeah.
Jimmy Dalgleish: Here’s a good question then that can tie this back into blog posts. So I’ve written a blog post, it’s been doing really well for months. I noticed that it’s slowly dropping in ranking. I’m slowly getting less traffic from it. so the people that have written blogs previously and are getting good traffic from it, but it seems to be the rankings are dropping off a little bit, kind of month on month, the traffic’s becoming slightly less month on month, which was for some of the blogs that I’ve written, it makes sense because they were on a trending topic and the the trends kind of dying off a little bit. But what can we do to if we are dropping in rankings? What’s kind of your go-to analysis, I guess, in what would you implement if you saw that you are dropping in rankings, what can you do to kind of help your blog get back to the position that it was when you were getting like a lot of traffic from there?
Charles Travers: Yeah, I mean I I a few kind of quick wins. You could even look initially at kind of your SEO metadata. So your SEO title and description. Like if you’ve got a low click through rate, it may be that you just not included the main primary keyword that you that you’re driving a lot of clicks for or ranking for previously in that that title. you know, meta description is almost like your sales pitch.
Jimmy Dalgleish: What just as as as a general benchmark, Charles, what are you identifying as a low click through rate? Like is is five percent healthy or?
Charles Travers: No, five percent’s def yeah, five percent’s definitely healthy. I would really having said that, click through rate is a is a complex one, you know, these days because you’ve now got a
Jimmy Dalgleish: Would you mo rather rather than having a benchmark number, would you look at where your click through rate was when you started compared to kind of where it’s at if you’re dropping off?
Charles Travers: Yeah. And I
Jimmy Dalgleish: So comparing your own data rather than a a hypothetical benchmark.
Charles Travers: For sure. And I would also be looking at like, okay, does AI overviews are is AI overviews showing up? Like are the are the is the blog being cited in in that I overview section? If so, typically your click-through rate may be not not as high because of that. I would then be looking at the copy, freshness of content, like is it is anything outdated? you know, for example, with one of my clients, like you said, we do a lot of you know, the top ten best particular product category. Sometimes those have been written three, four years ago. The day, you know, the
Jimmy Dalgleish: Yeah.
Charles Travers: the information is a bit out of date. The products the client may no longer actually sell. So we want to go through and we
Jimmy Dalgleish: Yeah, that’s a big one. Yeah.
Charles Travers: wanna update those because that’s another thing. That is important. and then it’s looking at like what else can we add to the page? Can we add some comparison table content that displays particular data? what else can we add to give the content more firsthand experience? I think that’s even more important now, more than ever, because of there’s so much AI slop out there. We really want to look at providing unique content. That actually provides value rather than just okay, any AI tool can go off and create this content. It’s okay to use
Jimmy Dalgleish: Yeah, I agree.
Charles Travers: AI, but you really need to get that firsthand experience. So, like for example, one of my clients at the moment, they sell triathlon clothing. They have a writer that I work with directly who has had many years’ experience running triathlons. So he’s got first hand experience and he and he understands you know what the reader wants to to read and you know these things help basically and we also have a he has an author box as well. So it’s kind of ties in with Google’s kind of EEAT score, which they kind of look at in terms of trustworthiness, authoritarianess. these various different factors which Google kind of looks at. They’re not necessarily ranking factors, but they are signals to Google that, you know, this is written by a credible source.
Jimmy Dalgleish: I think too, like from the Google Ads perspective, if you’ve written a really good organic post and it is getting a lot of traction and it is converting, you can run like proper funnel traffic through Google to that blog post directly, which you know not a lot of Google advertisers recommend because it’s you’re like, you want to target high-intense search terms with your budget that you’ve got. But if you’re a bigger business and you’re looking to scale, then and you’ve got a piece of content that would serve people that are kind of researching your product and finding out more about it. Like you could send paid traffic directly there if it’s kind of a high converting page. So there is advantages in the paid space too if you can get something that’s crushing it organically. I will say though, there’s there’s there’s a handful of blogs that I’ve seen that I would send paid traffic to. But yeah, it’s something to keep keep an eye out for. if you if you can make it work. The kind of called you’d almost turn it into like an advertorial type piece. Like the blog post is so good that it almost serves as an ad almost for your product for top of funnel traffic that are wanting to learn about it. So yeah it’s not a tactic that I roll out a lot in Google ads, but It is something that I look at for clients with big budgets looking to scale and wanting to reach kind of top of funnel traffic. I think if you’ve got a smaller budget, I wouldn’t use it. I’d be focusing more on the lower hanging fruit for search and shopping campaigns. but yeah, if you’ve got a if you’ve got a large budget, we’re talking like 50k plus and you’re looking to scale, like it can be a really interesting place to explore for top of funnel traffic. Cause I think I think Google is more well Google ads specifically is more seen as low of lower funn traffic, like higher intent. They’ve already done the research, they’re ready to convert. It might be price comparison. But yeah, I think it can work the other way atop a funnel traffic if you’ve got something really good organically as well.
Charles Travers: Yeah, it makes sense. I think the the kind of avatorial pages probably work well for that, don’t they?
Jimmy Dalgleish: Yeah.
Charles Travers: I think we’ve we’ve maybe mentioned it before, is it College and Co. They they did some really yeah.
Jimmy Dalgleish: Yeah, they’ve done so they’ve done some good yeah, they’ve done some good examples. And a a friend and kind of colleague of ours, Ben Rogerson over at Robinson Digital, he’s got some really good examples of s of some advertorials that he’s written too that have done that have done quite well. So I like having a look at his stuff too. So yeah, there’s there’s some yeah, there’s some great examples of of businesses using it and But yeah, we’re almost hitting our time limits gone so fast. But just to kind of recap a little bit on on what we’ve covered, like, are blogs still worth it in twenty twenty six? Absolutely. If you write about the right things, you need to do kind of your keyword research. When we talk about keyword research, for me, I’m looking Charles will be looking somewhere different, but when I’m looking at keyword research, I’m looking at the the keyword planner in in the Google Ads console. So I’m typically looking there around kind of paid intent keywords. Charles, I’m guessing you’re probably looking somewhere different for your keyword research unless you are in the Google Ads platforms.
Charles Travers: Yeah, there’s so many tools. I mean Yeah, I mean, there are so many tools out. SE and Rush, I use S E ranking, A Revs. you’ve got freer tools like Answer the Public where you get certain you can type in a topic and it will give you a list of questions that people are searching for. You can use those within your sub headlines or the actual main topic. So yeah, there’s a bunch of tools. I think it’s using what you’ve got available. at most
Jimmy Dalgleish: I will say I will say too, some sometimes sometimes your gut is good enough because my highest
Charles Travers: Yeah.
Jimmy Dalgleish: traffic blog posts in all the keyword tools told me there was ten searches a month for it. I’m like, there’s no way there’s ten searches a month for this and now they’re bringing in thousands of clicks of traffic. So yeah, use them use them as a guiding thing. They’re not like they’re not gospel, they’re not absolute data points, I would say.
Charles Travers: Yeah. the other pre-option is is actually Google search itself. If you type in a topic and you can look at the people also ask section. And then you’ve got those those keywords and questions to add into your article. But yeah. Sorry, Jimmy. We we we went off on the tangent there.
Jimmy Dalgleish: No, that’s not good. But yeah, just yeah, so blogs absolutely worth it in twenty twenty six, but you have to do it right where it’s not worth it in twenty twenty-six if you’re just writing blind every single week and you’re getting zero organic traffic every single week. That isn’t worth it in twenty twenty-six. You’ve got the tools now to write high quality blogs around topics that people are searching for. So you need to play in that space. and two, we’ve kind of talked about ways that you can incorporate it and leverage it if they are doing well. So if they are, if my blogs are doing well. I’m cre trying to create collection pages around that. So for example, if I’ve written about an influencer and how they’ve talked about the the products that we’ve got, I’ll say I’ll create a collections page around influent products, influencer, their name recommends, and then I’ll have all the products on the site that are relevant to that post too. So I’m leveraging it there as well. and then the next thing is now is using AI to format it. You like you can Put out blogs really quickly on on this show, even in the early episodes. I used to recommend bloggle. I’m no longer using that. I am using Flawed to format and and write the articles. anyone that tells you that AI articles don’t rank is has no idea. because every single blog that I’ve written has been AI written, human edited. So don’t be scared to use AI content. Just make sure it sounds like your native voice. You can train AI to basically sound like you these days. So anyone that’s still hanging on to that don’t write AI content kind of mantra, like you need to forget about that and just put out high quality content that matters to your audience, r regardless of who’s written it. But yeah, I think that’s a really good place to start for blogs. If you are an e-commerce business owner listening to this and you’re looking at your website and your last blog was written in twenty twenty three, it’s time to try it again. Like update your homepage, refresh it a little bit, get some more content out there. And yeah, that’s a that’s a wrap for this ep episode. If you guys are looking to find us, you can find us everywhere now on Charles’s newly and beautifully created site for this podcast at e commerce marketingchats.com. that’s got links to the the Facebook page, all the podcasts and everything else that you’d need to know. I also noticed you’ve got a coaching section in there for us too, Charles. So if you’re interested in having some either one on ones or I saw you’ve got a group one there too. So if you’re interested in a in a group coaching call, all those links will be on the website. But yeah, hope you enjoyed this episode, guys. And we’ll we’ll catch you in a couple of weeks. Charles has a family thing next week, so we won’t be live next week, but we’ll catch you the week after.