Should an ecommerce store owner start a podcast?

Transcript

Charles Travers: Hey guys, welcome back to another week of e commerce marketing chats with myself Charles and Jimmy. Jimmy, what’s going on, mate?

Jimmy Dalgleish: Hey mate, it’s good to be back. I know kind of we’ve had a couple of weeks off. And and to be honest, before the last month, we haven’t really missed, have we? So it’s it’s unusual that we’ve missed a couple in pretty close succession. But I think life gets in the way sometimes. W both of us have been unwell at certain weeks and yeah, I to be honest, we filmed this podcast at 10 p.m. my time and there was one week where I just fell asleep and I didn’t wake up to the For the recording. So yeah, it’s it’s it’s good to be back on. I will say, you know what? I I think a few more people have have been listening lately too, ’cause obviously people know that I coach in an e commerce community and had someone mention today that they listen in the car. And so shout shout out Chris if you’re listening to this. Thanks for thanks for tuning in. So but yeah, I’ve had had a couple of people reach out recently and just say, Jimmy, I I’ve listened to this episode, I’ve listened to that. But I think I think what we’ve been discussing recently, Charles, and we’ll do some back and forth on this because I think there’s a a lot of lessons people can take from it and how you can structure your own content is at the moment we’ve we’ve kind of been coming

Charles Travers: Yeah.

Jimmy Dalgleish: onto this show and just talking about what’s happening in our weeks in e-com. It’s it’s kind of been scattered. We’ve got we’ve got different things here and there. I think I think going forward Charles and I are gonna have better discussions around specific topics that we actually want to cover. And there’s a there’s a couple of reasons for that. but I’ll I’ll let Charles go into those in just a second. But what I what I do wanna say is what what made me

Charles Travers: Okay.

Jimmy Dalgleish: think of this is someone asked me for a specific thing the other day. They said, Jimmy, do you know much about digital PR? And I’m like, well No, I I don’t know a whole lot about digital PR, but I didn’t know a lot before we had this podcast with with Chris who came on. And I said, go listen to this specific episode this specific episode because I asked every question that I could possibly think of about digital PR. And it w it was a really good resource for people looking for a specific topic. So I think our I think our podcast and our show will become more valuable to people if we cover like a really specific topic that people are interested in. Because that way when they’re going to search for that thing or other people are searching for it, they can listen to that specific thing that they’re talking about rather than us covering maybe three or four topics that are kind of happening in our own worlds at the moment. And, you know, we might do one of those podcasts a month still, but I think for I think for value’s sake and for, you know, us getting discovered a little bit more, we probably want to go deeper into I guess specific areas. And yeah, Charles, you were just talking about it from a kind of a backlink and an SEO perspective. What are what are your thoughts around just kind of going into deeper like single topics?

Charles Travers: Yeah, I completely agree. Like we were talking just off the call now, Jimmy, like having specific topics and having a clear structure, I think, for each episode makes more sense, provides more value, and also like you said, we I I think we’ve both realized that we need to Get a bit more visibility for the podcast. We’ve been relatively consistent. I mean, we’ve been going since I think I’d like to say late twenty twenty-four. I need to I I’ll I’d need to double check that, but we’ve been pretty consistent. Yes, like we’ve missed the odd week here and there, but I think we’ve been pretty consistent and we are getting foul more. Like I’m noticing even, you know, I’m I’m getting pretty regular inquiries for guests to come on the show and we’ve typically not taken on too many guests. Sometimes the inquiries we get aren’t really the right fit for an e-commerce marketing platform. And what I don’t want to do, and I don’t know about you, Jimmy, is like just bring on anyone onto the show and dilute kind of the quality, especially if it’s not relevant. but I think by and this is something that, you know, for those kind of e commerce owners, founders and kind of marked us listening in is when you’re very pacific about particular podcast topics, not only are you gonna do better in terms of viewer viewers and and listeners is you’re probably going to be more likely to get cited on AI searches, YouTube in particular, we obviously publish on YouTube that across the board seems to be cited the most across most LLM platforms as well as Google search, because obviously g AI is pretty much embedded now into Google search with the AI overview. So I think we’re gonna run a bit of an experiment for you guys and keep you updated in terms of like have we seen any increase in listeners in terms of you know inquiries coming in or people just reaching out to say we’re watching Or we’re listening to the to the podcast. So yeah, I th I’m I’m kind of excited to kind of evolve things. Cause like I said, typically we come on, don’t we, Jimmy? And we we kind of we’re we we’re ad hoc. We we go through what we’ve done during the week for our clients. And I think we can still provide elements of that. And I’m I’m hoping people that are listening in that you appreciate that because you know we’re giving you up to date information because we’re We’re in the trenches and we’re doing, you know, Google ad campaigns and SEO campaigns for our clients. You know, we’re not two guys that are just set up a podcast and talking about, you know, things that we have no clue about or outdated information. Yeah. So,

Jimmy Dalgleish: Yeah, hypotheticals. Yeah, exactly right. And it’s also the it’s also I think you brought up just a point just before the show, Charles. This Charles and I were talking just before the show. I’m like, let’s just hit record because like this is valuable. This is how we’re this is how we’re positioning the podcast, and we just want to kind of be open and honest with you guys. So Charles’s like, sweet, let’s hit record. So we did have like a a just a two-minute conversation before this, but this is basically what we’ve gone after. But I think e-commerce owners can also use podcasts potentially. Like I love founder stories. And if someone’s I don’t know about you, but I tend to follow the brands on Instagram that are starting from scratch and you want to follow the journey, you could almost do that journey in a podcast form too. There’s nothing there’s nothing that is preventing you from just talking about your struggles, your wins, what you’re learning every week and I think a lot of e-commerce businesses starting out too really enjoy hearing from other business owners where they’re stuck because it’s like that aha me too moment. yeah, I got stuck here as well. Like, how did you solve it? Like those type of those type of things are really, you know, powerful. it’s

Charles Travers: Yeah I

Jimmy Dalgleish: it it’s funny because there’s there’s this there’s this content series on Instagram, which I love. and the e-commerce group that I coach in, I was looking at their trust pilot reviews and this brand had written in there. I’m like, I didn’t know they were part of this group, but they’ll they’re part of like the boot camp version, so the the level down from Elite. But it’s a guy, I’ll shout him out ’cause I love his content. It’s the Instagram is called like the hairy dog co and he goes around the beach and just offers people with dogs a a hat for their dog. It’s so funny. It’s just awesome. And then his whole content strategy is putting the hat on the dog, taking a photo with the dog and saying, you know, have a great day. And like it’s video after video after video and he’s getting like thousands and hundreds of thousands of views on on these on these videos. I’m like, this is amazing. So I would love to like listen to like a podcast, like how he got the idea, where he started, what he’s been struggling with. and I’m hoping I get I might even get the chance to chat to him if he becomes kind of a an elite member in that community. But yeah, just the brand and another one that I’ve plugged on this show previously too, visionary. the the it’s kind of it’s kind of like a supplement that you you put in your drink and it it helps with eye health and it’s for people that basically sit in front of screens for a long period of time just to kind of protect their eyes a little bit, but it also gives you an energy boost during the day. So he has an amazing content story. He’s he’s a real go-getter. yeah, love love his story too. So they have definitely the power to to create a podcast about specific topics. Like they could go in, tried to sign up for a 3 PL and like this is what I experienced. And like the whole podcast for that particular show could just be like struggles they had with three PLs, why it didn’t work, why it did work, which ones were which ones worked really well. And so like that could be a whole episode itself. So if you’re in the e-commerce space and s the problem with e commerce owners that haven’t got to where they want to get yet, it’s almost like they don’t feel like they’ve earned the right to have a podcast because they’re not there yet. But People like hearing the journey. And then when they are there, then you can go back, listen to my whole story, because I recorded the whole thing. So it almost gives you motivation to go out and

Charles Travers: Okay.

Jimmy Dalgleish: make it work. Cause then you’re not doing all those podcast episodes for nothing. You’re you’re building the backstory in the hope that you do make it and then people can go and follow through and listen to that, to that whole journey.

Charles Travers: Yeah, for sure. I mean the other option you’ve got is you don’t you know, even if you don’t want to do your own founder journey and document the process, have a look at what market you’re in. Like for example, if you are I have a client who’s selling triathlon clothing. And the the people involved in that business, they run triathlons. So maybe there’s a podcast just around triathlons. You might not even be heavily promoting,

Jimmy Dalgleish: Great idea.

Charles Travers: yeah, the fact that you have a triathlon clothing business, but if you you know you’re talking about a sport and you just happen to sell products that are related to that

Jimmy Dalgleish: Yeah, that’s a great idea.

Charles Travers: sport, so you’re building an existing audience that know, trust, and like you. And then it’s just a natural progression to then obviously link that to to your website. so that’s just another angle where you don’t necessarily maybe you don’t want to talk about the trials and tribulations of building the business. You just want to talk about the actual market and the the topic or the product that you’re not the product, but more the yeah, the market that you’re in and yeah, the audience. Yeah.

Jimmy Dalgleish: Yeah, the d yeah, the audien you wanna talk or you could eat you could even inter you could even interview a whole bunch of triathletes, for example. yeah,

Charles Travers: Exactly. Exact yeah.

Jimmy Dalgleish: it it create a podcast for the audience that buys your stuff. So yeah, you’re right. You don’t have to go down the founder story angle. You could just target a podcast for you for your for your niche and the the people the audience that would buy your products. Absolutely. That’s an awesome idea. And then you don’t need to go out and find sponsors either, because you can just sponsor your own podcast from the brand that sells the sells the products.

Charles Travers: Yeah. Yep. That’s another great yeah. Perfect. Perfect. Yeah. No, exactly. I think that’s that’s a really good angle. And I actually find you know, I don’t I don’t know about YouTube, but none of my none of my e commerce clients have podcasts. They some of them have big YouTube presents, but they haven’t gone down the podcast angle. I think it’s a little bit of an untapped area potentially for e commerce stores. I don’t yeah, I don’t know if you’ve exp if any of your clients have podcasts.

Jimmy Dalgleish: No, I I don’t think they do. But like in saying that, if if someone in my network is listening to this and they do know me personally and they do want to speak about their e commerce journey, send me a message because we’re we’re happy to get you on here. We’re always happy to interview people in the trenches and e commerce store owners. The things that we’re selective on is service providers. So but yeah, I’m happy to to chat. all things e-commerce. And for those of you who want to kind of know what that podcast experience would be like, go listen to the episode that we did with Hirsch from OptiVenture. that’s kind of a that was a great episode of someone just kind of starting out in their e-commerce journey. And I think we kind of documented and when we spoke to Hirsch as well, it’s like, you know, we know you’re just starting out. I’m looking forward to listening back to this episode in a year’s time and seeing where you’re at after that. So and Hirsch is He’s a go-getter too. And he’s an absolute legend as well. It’s why why we got him on. We we’ve both known Hearst for a long time. And when he was kind of getting involved in his own e-commerce journey, it’s like, yeah, let’s get him on and have a chat and what he’s what he’s struggling with, what he’s what he’s building at the moment, and how it’s all going. And I think even now, like it’s he’s progressed a long way from when we spoke to him on that podcast episode. But the the problem with problem with interviews now is we’ve we’ve put this podcast to thirty minutes. And it’s like I feel like a lot of those interviews you really need an hour to kind of to cover a lot of the stuff

Charles Travers: Yeah, yeah, I think yeah.

Jimmy Dalgleish: that to cover a lot of stuff that we like to cover. So but yeah we’ll see. Maybe if we do get interviews we can we can just pencil in in forty five minutes or an hour, rather than making it thirty minutes. Cause I felt like even when we were speaking to Hirsch about his e-commerce journey, It felt like we could have spoken for more than an hour. So half an hour is probably

Charles Travers: Yeah, for sure, for sure.

Jimmy Dalgleish: half an hour is probably pushing it on on those type of things. But yeah, I think yeah, if you haven’t considered it before and you’re an e-commerce store owner, potentially your your own podcast. I I know there’s a lot of podcasts out there, but just do your own thing. especially if you’re producing a lot of content. It if you’re producing a lot of content too for for your products and things like that. You can actually do what Charles does and I should be doing, but don’t, and clip like a lot of these podcast episodes and make make additional content. So you don’t have to look at a podcast as an isolated thing for your brand. You can film a whole episode and then take out the best bits and use it as content for your brand if you’re talking about your brand or

Charles Travers: Yeah.

Jimmy Dalgleish: if there’s a specific thing for your niche, you you can clip that and use it as an ad. I’m sure by now people have seen the podcast angle ads. Like they’re everywhere. there was even some joke line I think I think we even did a parody on it at some point, Charles. Remember the you could change your the people on the podcast to versions of babies?

Charles Travers: yeah, yeah, yeah, yeah, yeah. I remember, yeah, yeah.

Jimmy Dalgleish: I remember getting a message from Charles and it’s just us doing the podcast. And it’s just these two little babies talking on like talking podcasts. It was pretty funny, actually. So yeah, there’s

Charles Travers: Mm.

Jimmy Dalgleish: there’s different angles you can talk about about it with. But I think what Charles and I and let’s talk about like what prompted this. So we’ve been doing the podcast. It has been since late 2024. So coming on to two years now. But I think for discoverability and search, we have just been, okay, let’s talk about what’s happened this week in e-commerce. And it’s like a little bit of AI, a little bit of SEO, a little bit of Google Ads, a little bit of conversion rate optimization, whatever’s happening in our world at the moment. But what we found is the episodes that we’re sharing the most of have been those really specific topics. So By far the episode that I’ve shared the most is the the digital PR one with Chris. I’ve I’ve shared that more than any other episode. One, because if someone’s asking about it, it’s a really specific topic and it answers so many questions. It’s got a lot of value in it. I think think if we do more of those when people are asking us about specific things, which you can just go go check out this episode. We kind of went through all of that and asked as many questions as we can. And I think it’ll be good too, because if you’re doing like a discussion on SEO related things, Charles. Like even though I know a little bit about SEO, like you’re deep in it. So I’ll be able to ask you questions hopefully that the audience would want to know too, because I’m not as ingrained as it in it as you. Where and same goes for Google

Charles Travers: Vice versa. Yeah.

Jimmy Dalgleish: ads and yeah and and other things that we’ve been coaching on. And then it be it becomes a discussion and we’re both learning and hopefully the audience is learning as well. So yeah, I think that’s

Charles Travers: I’ve

Jimmy Dalgleish: I think that’s the direction that we that we do want to take the show over well well going forward, basically, yeah.

Charles Travers: Absolutely. just a couple of things that I wanted to share based on our experience of running a podcast and doing it to be honest with you, we’ve been doing it pretty with with not as much intention. Like when we first started out, the main reason that me and Jimmy started out is we were chatting every week about e commerce marketing and we thought why don’t we just hit the recall button? and and just you know publish these and we actually for probably about s I can’t remember how long but for a good period we were just posting on YouTube. We didn’t really market us market ourselves as a podcast and it wasn’t until I don’t know maybe I think if you go to our YouTube channel you’ll see maybe now we’re so 65 episodes, something like that. But when you go to say Apple Podcasts, I think this is we’re we’re still in the twenties, so you’ll see the the discrepancy there. but one thing that I have realized and is is how podcasts can be you know a great piece of pillar content whereby you can y use it for different purposes, as Jimmy touched upon. You know, cut it into clips and post it on on an Instagram page. You’ve then got what I’ve realized is when we were publishing it across a Apple Podcast, Spotify, and you can do it across a number of different podcast platforms. We use Riverside to kind of syndicate it across a few of the major ones. But what I found is some of these smaller podcast syndication websites were also picking us up and now. We’ve effectively got a bunch of different sites that are citing us and building authority. And we’ve and in the podcast description we can link to, you know, our websites. So we’re creating backlinks there naturally without necessarily doing any extra work apart from just publishing it once and then the knock-on effect of that. So it just it makes things a lot easier from a marketing perspective is you’ve got that one piece of pillar content and there’s various other channels and benefits to just being able to produce it once rather than think about okay, we need to do this, this, and this. I mean, obviously, you know, you’re gonna be running your Google ads, you’re gonna have some organic search visibility and doing your SEO, but this is one aspect that you can I think. Create quite easily and get additional benefits from that.

Jimmy Dalgleish: think yeah and what you said at the start too about when we started this podcast one it was an hour long it wasn’t half an hour long and you’re right it was just us hitting film film and having a chat. It wasn’t hey Charles let’s talk about this for an hour this week. Like it wasn’t it was very much and this is why it’s called e commerce marketing chats because that’s exactly what it was. It was

Charles Travers: Yeah, yeah. Yeah.

Jimmy Dalgleish: it w it was us hitting record and and like, hey what are you learning what are you learning this week or what have you done this week or what’s what’s popped up and we’re both learning from each other that way. I think now like Charles and I have been speaking for over two years. So we pretty much know what each other is learning at the moment on a weekly basis. But I think you’ll even you’ll even notice with this podcast. Like I think subconsciously we’ve kind of intentionally made it the episode on podcasting for e-commerce and how you can use it in an e-commerce setting, how we’ve used it. Not so much in an e-commerce setting, but an e-commerce marketing setting. But yeah, how you could potentially use it for your own brand kind of yeah, going going forward. So I think yeah, it’s just a I would look at it as another like distribution channel for content. I think a lot of people are in putting a lot of money into Meta, a a lot of money into Google. Like this is a no-cost platform where you can Create a whole bunch of content that you wouldn’t have had otherwise. and you can distribute it on all the platforms that you’d be paying for this on. and yeah, it’s it’s just another way to to get your brand name out and to get discovered. I think when I first got into marketing, this is this is way back when this is I th I the first two podcasts that I ever listened to, was a guy called Yarrow Stark. I’m not sure if you’ve ever heard of him, Charles. because

Charles Travers: No.

Jimmy Dalgleish: he’s not really he’s not really in the marketing space anymore. But he was the one that I listened to when I was in high school on the train. And there was another guy called Joey Kassemi. And after that, so they were the two that I listened to when I started just learning about the online marketing space, what you can do online and ’cause I have a bachelor degree in health science and I was l I I think I think I knew halfway through my degree when all I was listening to was online marketing podcasts that I was probably gonna finish my degree and move into something else, which is which is what happened.

Charles Travers: Yeah.

Jimmy Dalgleish: but then the next big one podcaster that I listen to a lot that a lot of people will know is Pat Flynn. So I think I think tell me you know Pat Flynn.

Charles Travers: Yeah, I’ve heard of platform yeah, yeah, yeah, yeah, yeah.

Jimmy Dalgleish: Yeah. But you know the funny thing now is so because he used to share his revenue numbers, but it was getting to the point where he’s making like two, three million dollars a month and he’s he stopped sharing revenue mu revenue numbers after that. But he’s gone into the Pokemon world now. He’s got a he’s got a

Charles Travers: Actually.

Jimmy Dalgleish: YouTube channel where he’s buying and like trading and doing Pokemon card challenges. So he’s he’s grown his brand outside of online marketing and he’s learnt so many skills that he’s just taken his hobby and his passions now and turned them into again additional revenue streams. So I have a lot of time for Pat. I think he he was a great educator. He’s he’s one of the first podcasts that I that I listened to. one of the first podcasts that I was ever on. They actu the the host of that podcast actually interviewed Pat Flynn. So yeah, that was way The so the I still remember the first podcast that I was on and I still I still chat to the the girl that that got me on. but yeah back then I was I was entering a lot of competitions online and I was winning a lot because they were this was back in the Facebook day when you had to create creative video entries into competitions and so I think I started doing that around twenty twenty eleven. Yeah, and before long I had racked up over a hundred thousand dollars in cash and prizes from just entering online

Charles Travers: What’s

Jimmy Dalgleish: competitions through through Facebook. and yeah, kind of got known as the guy that always wins all these online competitions.

Charles Travers: Yeah, yeah.

Jimmy Dalgleish: but that was kind of this was before I got into marketing, but that was my leg up into marketing. I was creating all these content and I was winning a lot of these things. And then yeah, I got approached by a family friend and said, hey, can you help us in our marketing department? Cause they saw what I did for the Acer Computers competition that I won, which was like a it was a five week campaign where I had to advertise the Acer Aspire S7 over five weeks, which was a flip laptop. And yeah, I ended up winning that, which was a really handy prize pool because it was a it was they gave me three thousand dollars for being one of five finalists. They gave me the laptop which was worth two thousand dollars. And then I ended up winning out of those five finalists. So they sent me out a twenty-five thousand dollar check, which at twenty-two was a hell of a lot of money for me at the time. so

Charles Travers: For sure, for sure.

Jimmy Dalgleish: yeah, I think I think yeah, just and and then I got approached by I told this girl I met this girl because she jumped on a sales call with me for a community that I was thinking of joining. And we didn’t even after a little while we didn’t end up even chatting about that community. She was more interested in like my background story after we were just chatting for a bit. And she’s like, Do you want to come on the podcast? So and I was a bit nervous because I I’d never been on one at that point. I was like, Yeah, sure. Let’s do it. I’m not sure if it’s still live. The podcast was called the C method. I know she’s got a she’s got a different podcast now, but I’ve definitely got the episode saved somewhere, so I could maybe maybe dig that up at a later point. But Yeah, if you’re listening, Christina, I’ll I might hit you up for that episode. But

Charles Travers: Ha ha.

Jimmy Dalgleish: but yeah, podcasts is a great entry into the online world and a great platform to share your stories and experiences, but also just to chat about what you love doing, especially if you built a business around an industry that you love. I know a lot of a lot of people that I coach recently. There’s a lot of toys for kids in there. It would be a great podcast to talk about like pros and cons of toys for kids when like different different scenarios when different toys would be really good like I would I would listen to that I love the parent I love the parenting podcasts too especially around you know regulating your kids helping them through like I’ll listen to anything where I can kind of feel like I’m getting some value and will help my kids. So yeah if you can if you can find a little niche that you love and run with that. Absolutely. Go and do it.

Charles Travers: For sure, for sure. I think what you touched upon as well is sometimes you may not even need to create your own podcast if you can create a strategy to get on other people’s podcasts. Again, that’s another great way of building authority and exposure and which again helps with things like backlinks because that podcast will then post on potentially on their website with a link back to yours, you know, to your site and what the store that you’re running. Yeah, I think the podcast is a is a great angle. one thing I was gonna mention as well, just for the listeners, if you’re thinking, you know, okay, great, I’m thinking about setting up a podcast. you know, what tools do I use? How can I make this easy? We we’re recording here on on Riverside, Riverside dot com now I think it it is. and that f for us is is is really simple in terms of getting it uploaded. to all of the key platforms, Apple Podcast, Spotify, I think you can link it up to YouTube as well, and a few others. So we we’re paying I think it’s 29 29 US dollars a month, which for what we can do and you can create clips as well if you wanted. Some of the things that I actually do is I’ll take some of the clips from this podcast. and I’ve built a little AI system in Claude which extracts the clips from the published YouTube channel. so I can then post those on my own Instagram profile. So there’s little things like that. But yeah, I’d go check out Riverside. there’s a few others. I think it’s

Jimmy Dalgleish: Maybe you maybe you can create a a little resource thing Charles will put in

Charles Travers: Yeah.

Jimmy Dalgleish: the show notes and then put a put some affiliate links in there so the people that do want to support us and grab the software that you’re using can

Charles Travers: Yeah.

Jimmy Dalgleish: can give back to you a bit too. So yeah, if you’re if you’re interested in what Charles well I’ll say Charles because Charles handles all that side for us on the on the podcasting side. So if you asked me about all the little things that we’re using, I’d have no idea because Charles handles that.

Charles Travers: Yeah.

Jimmy Dalgleish: But maybe if he’s got a little resource list and they’ve got an affiliate network, Charles, just throw your affiliate link in there and anyone that wants to support. I never push people to affiliate links, but if you want to support us, you can use those links. But yeah, I think we’re We’re almost coming up on the half an hour as well. So I w we’ll finish with this though. If you’re an e-commerce store and you do want experience on a podcast, we’re not scared to have you on as the first like podcast that you’ve ever spoken to. We’re happy to have you on and and have a chat. And it’s just a chat like this. you’ve if you’ve listened to this podcast for a while, you know it’s just as simple as me and Charles having a chat and and that’s what it would be like if you came on. So if you’re interested in if you do have an E-commerce business, I’m probably not interested in talking to the service side at the moment. But if you do have an e-commerce business where we’d love to speak to you, the reason I’m not interested in service side at the moment, like if there’s a specific service that I want to learn about, I’ll go out and find the best person in that space and ask them to come on, exactly like what Charles did with Chris. So we wanted to find out more about digital PR and I I legitimately wanted to find out more about it as well. So Charles reached out to his network and got Chris on. I think that’s going to be the best value for us to give you guys rather than having services approach us and just want to speak about their service. for people that aren’t in our network and that we don’t know. So but for the for the e-commerce businesses, if you run a store, we’re happy to chat to you. So Feel free to reach out to either myself or Charles or join the the Facebook group at Shopify Marketing Secrets. And you can comment on the YouTube videos if you want. We’ll see them too, but at e-commerce marketing chats. but yeah, feel free to reach out. And I hope I hope hope we’ve all inspired you to start your own podcast. And if you want to an introduction, like an an introductory member to join you on your podcast to launch, reach out to Charles and I and we’re happy to co-host on you for the first one if you if you need a hand.

Charles Travers: Good stuff.

Jimmy Dalgleish: All right, guys. Well we’ll catch you next week and we’ll have a very specific topic on the the marketing side that we’ll cover for you next week. Thanks for tuning in, guys. Tat to you all soon.