GEO, AEO or LLMO? What should you actually call AI Search?
Published as: AI Search Acronyms Chaos, When to Scale & Black Friday Prep
The short answer
Charles makes the case for AI Search over the acronyms, because searching for GEO services returns environmental consultancies and confuses the people you are trying to reach. Jimmy covers the question he gets asked most, which is when to scale, and why it should be answered with a break-even calculation rather than a ROAS target.