How do you launch a premium supplement brand against Athletic Greens?
Published as: The 1st Supplement Brand Designed for Outdoor Adventurers ft Hursh Dodhia-Shah, Optiventure
The short answer
Hursh Dodhia-Shah sold his marketing agency and built Optiventure after a 35 day Himalayan expedition showed him a gap in adventure nutrition. He reached a 25% email conversion rate from only 500 subscribers by emailing every single buyer for research, and partnered with a content creator rather than building an audience from scratch.